However, being creative and relevant to a brand in an on demand fashion can be taxing. Ideas don't work 9 to 5. That is why there is the handy Moleskine. One travels with me at all times, and one stays on my nightstand. They get filled with ideas. Some of those ideas eventually become workable solutions to a client challenge. Some become dreams for future work and some are simply terrible. The edible bike helmet "dream" for instance seemed great at 3am.
So, what do you do when the ideas are are clogged up somewhere in your head and just not flowing? How do you get those ideas going again? I have already mentioned that watching some TED talks gets me going. A little Spotify music helps. Taking a walk. Finding inspiring work in unrelated fields, such as architecture and fine art. All help me to break the cycle of a creative block. But there is one other little secret that I would like to share and that is the New Yorker Magazine. Specifically, their cartoons.
You may not know this, but they have a weekly contest to write the headline to a published cartoon. It is a fun weekly challenge and blends a visual idea with short form copy.
The Caption Contest is certainly a fun secret pleasure of mine. Though I have yet to win and have a caption of mine appear, it is a fun challenge to try and meet. Go give it a try and see if it works for helping to break your writer's block.
I would love to hear what other ways people have for breaking their creative block.
I will update this post as people send me ideas.