Friday, September 16, 2011
The Best 16:17 of Your Day: The Origins of Pleasure
In short, if we perceive a brand as an original, a brand of quality. One we have had positive experiences with before, we will respond to it with pleasure and enjoy it more.
I will leave it at that, and let Mr. Bloom explain the psychology of it. If you are in the marketing and branding world however, listen to this talk with an eye toward how you reach consumers. Is your brand, your story, reinforcing originality and trust... pleasure?
It is critically important to realize that the experience and perceptions of a consumer will determine your brand's fate with them, even if your product is identical to one they love. Think about that next time you decide to skip brand planning and go for a crowd sourced logo. The next time you consider skipping a review of your retail experience, your staff training.
Once you lose originality and the consumer loses that pleasure in your brand, it is gone.
Paul Bloom: The Origins of Pleasure