15 Grammar Goofs That Make You Look Silly [The Infographic]

Our friends at Copyblogger have compiled a rather entertaining and helpful Infographic. It reminds us that, while we all make typographical errors and grammar mistakes, it is important to edit your work. Better still, have others edit your writing for content, grammar and errors. It is also important that we strive to correct common errors that we repeat. While mistakes do occur, there is no excuse for repeating our errors. That is akin to continually writing that 2+2=5.

Enjoy, and feel free to share.


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Most Valuable Digital Consumers: An Infographic

Nielsen recently released an interesting infographic related to how consumers use social media.

They followed that up with one highlighting mobile use and local social media engagement. 

Not surprising is that 64% of parents use social media to learn about brands before purchase. 

The group most likely to comment on social media posts are age 20-27. What this means to me is that looking solely at analytics and judging who is influenced is the wrong approach. There are a lot of lurkers who don't interact much but are influenced by social media. 

This is especially true in localized and mobile. The growth of people using mobile devices to find a business or product is growing exponentially. The days of focusing active mobile and local engagement in key high-use markets such as San Francisco are gone. 

Creating an effective, if not robust, presence is ideal. I posted recently on how curating your presence is the key to social media success. This is especially true when you understand how and where consumers are engaging with your online presence.

Understanding how people engage with your brand online is important, but if you don't know your customer and have a strong brand all of your social media activation will be wasted.   

via NielsenWire

Via NielsenWire

Via NielsenWire

Your Mom Buys More Online Than You

There is some interesting findings in a new study of how consumers use mobile devices.

In a study by JiWire, a location-based online media company, we learn that more are using location-based content to find a business versus connect with others. Even fewer are checking in at locations. However, a majority are willing to reveal their location to gain more information about a business or to gain an offer. In a big leap from previous studies, a full 53% of those surveyed say that they plan to use their mobile device for their holiday shopping this season. All great trends for social media marketing and mobile marketing.

The most surprising statistics are when you look at the data by generations. The infographic below from JiWire summarizes the results well. Simply put, Generation X, and those up to age 54, are much more likely to make purchases via their mobile device. They are also almost twice as likely to research using their mobile device and then purchase in store. Granted the spending power of those aged 35-54 is greater than those 18-34, but the results seem to confirm the comfort level that older mobile users have has increased dramatically. This makes sense considering that most people over the age of 35 have been using mobile devices and shopping online for up to 20 years. 

As marketers, what does this mean for us?

1. Location-based information is a must for your business. Even if it is passive, businesses must have online location presence with details and links to their other social media and online presence.

2. Retailers must align their social media and online brand with their bricks-and-mortar presence. It is clear that consumers view your brand as your brand,. If one does not relate to the other you are in trouble and they will question their potential purchase.

3. Active engagement and response in social media is crucial. With a near majority researching items online before buying, having an active engagement and response protocol is crucial. View social media engagement as sales staff in your store.

4. Monitoring your third-party product reviews and earned media is vital. Tracking and reporting of online product evaluations, reviews and blog commentary is vital. Develop a plan for engagement as response.     

Ultimately, this simply reinforces the convergence of channels as it relates to your brand. You cannot neglect one outlet anymore.  

The Most Important Infographic Ever

After many months of extensive research and study, I have compiled a comprehensive Quadrant Analysis outlining where most industries fall in service and product quality.
Additionally, I have highlighted where there is a "white space" of opportunity.

For ease of use, I have bundled the companies by industry. The ones who fall within the "Opportunity" section I have listed by name.

Now, hopefully industry CEOs and CMOs will read and understand this chart.

The conclusion is that most companies need to adopt a mantra of "Don't Make Shit and Don't Be An Asshole."