This is important for every citizen regardless of where they live.
It is vital that we understand the urban migration so we can innovate in business, architecture, marketing, agriculture and more. To me, this migration is not to be feared, but embraced and planned for.
How will consumers adapt? How will products evolve? How will experiences change?
52% of people currently live in cities
200,000 new urban dwellers join their ranks every day
by 2050, it is estimated that 6,000,000,000 will live in cities. Yes, that's billion.
The rate will accelerate as well, with 1,000,000 new people a week moving to cities.
The costs of action now are lower than inaction.
Cities already account for 70% of global energy use.
If we fix problems of cities, we fix the problems for everyone.
The solutions are generated in the cities.
Technology and data collection is what will allow us to solve problems.