If you want to explain the power of social media to someone, this is simply a great tool.
In one simple calculator you can see a representation of how much information is shared via Facebook, Twitter, Google and more. The web of communication that we weave on a daily basis is simply staggering.
Of course if you share drivel, and you don't convey a solid brand story, all of this communication is for naught. But isn't that the case with any form of communication? For brands, it is about crafting a solid narrative and engaging in meaningful communication with consumers and potential consumers. But to convert a doubter in the power and potential of social media into a believer, start with this.