The spot is for the Sony Xperia Smartphone, and tells the story of how the phone works, as imagined by Jake Ryan, an 8-year-old boy. In Jake's world, little robots inside the phone make it work. It is a really enjoyable and sweet commercial. Further proof that storytelling is the key to advertising. Also, that kids are usually the most creative among us.
For added inspiration, I have also included a Wes Anderson Hyundai commercial that is equally enjoyable as well as a highlight reel of some of Mr. Anderson's incredibly awesome and quirky films.
Enjoy.
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