From a branding and marketing perspective, this reinforces to me that as professionals we need to do a better job of selling quality design to clients. We need to work to convey to them that an immersive brand experience is valuable. That they need to invest in their brand, their packaging, their total experience. Not just because it will look beautiful, but because the consumer will respond to that beauty. They will act on it. Ultimately, if it is on message, they will buy it and regard the product more highly.
Richard Seymour's design company, SeymourPowell is a leader in product and packaging design. You should check them out, view their work and see how it makes you feel.
This is a TED talk that all designers should watch. More importantly, this is a talk that all agency owners, strategists and branding experts should watch. Enjoy...
Richard Seymour: How beauty feels