Having a limited marketing budget can be a challenge. This is especially true for small local retailers. Many times they have to work with a local cable provider or an individual with limited experience to create and produce a spot.
Sometimes magic happens. Yes, inadvertent magic, but magic nonetheless.
That is how this incredible spot for a now closed local jewelry store in Kansas City, Missouri came about. Heck, even the mall has been demolished.
After you watch this video, I dare you to try and get the song out of your head. Just try.
*Video Courtesy of the greatest Media Planner and Buyer the World has ever known. Jennifer Nugent.