First, while deep pockets help, the Internet and social media is still one of the most level playing fields there is. A great idea, story, photo or simple message can gain traction and become a movement a meme or a t-shirt slogan.
Second, Be genuine, be yourself and have a sense of humor about it all. This is especially true for brands and companies. If you give your fans a bit of ownership and flexibility while also engaging with them you will come out ahead. You can't always anticipate how even the most well thought out campaign will unfold on the Internet, but if you monitor, engage and adapt while maintaining a sense of humor, you will come out ahead.
These are lessons that our friends at Kansas State University should have learned from their recent EcoKat PR disaster.
This is a fun one people. Enjoy Mr. Splashy...
Alexis Ohanian: How to make a splash in social media
The most powerful messages are often times the shortest. This year at the Cannes film festival a winner was a 30 second film depicting a little girl cutting her hair after her parents left the house. Emotionally we were all prepared for angry parents when they returned. Instead when she opened the door- you see her also young brother there with parents behind him. He looks at her and smiles. Then he takes off his baseball hat and you see he's bald from chemo. Hard not to cry at that one. Very impactful and brilliantly done.
ReplyDeleteCarol... Incredible example. Thank you for sharing.
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